More than 80% of cut flowers bought by UK consumers are shipped or flown in, but domestic growers are increasing their share. Sitopia Farm reports flower sales up 65% for the year and turnover rising year on year as public and florists seek seasonal, environmentally friendly, hyperlocal blooms. Flowers from the Farm, representing over 1,000 mostly small-scale British growers, reports production up 55% in 2025 to an average of 32,500 stems per member, with revenues up 12%. The government has awarded dedicated SIC codes for Flowers from the Farm, enabling the sector’s contribution to be measured, supported, and championed. Imported flower value fell 8.2% over five years to 2024, with growers citing concerns about factory-farmed, standardized imports.
"Our flower sales are up 65% for the year and turnover is increasing year on year as the public and florists look for flowers that are seasonal, environmentally friendly and hyperlocal consumer power can be very effective."
"The latest survey by Flowers from the Farm, the trade body for more than 1,000 mostly small-scale British growers, shows that production increased 55% in 2025, to an average of 32,500 stems per member, and revenues were up 12%."
"Securing a SIC code means their contribution can finally be measured, supported and championed, says the Liberal Democrat MP Sarah Dyke, who backed the industry's push for this status. These are businesses that not only create jobs and drive local growth but also enhance biodiversity and support more sustainable land use."
"Most imported flowers are factory-farmed and bred to be standardised so they can be priced, graded and transported as efficiently as possible."
Read at www.theguardian.com
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