"As noted in a CarUp report, Norway's electric vehicle sales in 2025 surged, thanks in part to buyers rushing ahead of a post-new year VAT increase of roughly 50,000 kronor on many new electric cars. This ended up pulling demand forward and setting a national record with almost 180,000 registrations in 2025. The result was unprecedented. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt."
"This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup. "Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla's impact on the Norwegian market," Stokke stated."
Norway recorded nearly 180,000 new vehicle registrations in 2025 driven by a year-end rush ahead of higher EV taxes. Electric vehicles made up 96% of new car sales as buyers accelerated purchases prior to a post-new-year VAT rise of roughly 50,000 kronor on many EVs. Tesla registered 34,285 vehicles for a 19.1% market share, outperforming Volkswagen and Volvo. The Model Y contributed strongly to Tesla's volumes. Tesla achieved high sales with a limited model lineup, reflecting strong consumer demand and significant brand impact in Norway's highly EV-focused market.
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