Apple

Apple

Apple has begun to set up shop at its emerging tech campus in North San Jose, an expansion that is poised to bring hundreds of workers to the city. The company moved workers into an office building at 2509 Orchard Parkway in late 2025 and has launched preparations to place more employees at a nearby office building at 2325 Orchard Parkway, the company told this news organization.

[Apple] already dominates the premium end of the market. If they want to increase shipments, they have to go lower,

The iPad Mini is my favorite Apple tablet for its size. It is small enough to pack alongside my laptop and powerful enough to rekindle my love for photo editing. But over the last two generations, I've wished Apple would offer a better screen, as the smudgy LCD panel isn't ideal for reading or color accuracy. That could finally happen as soon as this year.

If you are in the market for a new Apple laptop, it can be confusing to choose the one that suits your needs. After all, the company recently released an all-new 14-inch base MacBook Pro powered by its latest M5 processor. It is more powerful than the $999 (currently $750) but not as formidable as the more expensive M4 Pro and M4 Max-powered machines.

Apple's stock price has depended on a single thing. iPhone sales have continued to be remarkably successful. According to Counterpoint, Apple led the global smartphone market in 2025 with 20% share and 10% annual shipment growth. That was the highest among the top five brands. It topped rival Samsung, which had a market share of 19% and rose only 5% year over year. Counterpoint credits sales of the new iPhone 17 for Apple's success.

The gold rush across the high-end processor market might help Apple's processor manufacturing partner, TSMC, drive harder bargains than in the past. That's because Apple's huge appetite for processors is being met by fast-growing demand for chips for servers. As a result, the cost of the chips used inside Macs, iPads, and iPhones will likely increase, putting even more inflationary pressure on Cupertino's bottom line.

The thing is, Apple's calculator designs are a pretty great way to see the company's design journey. Things went from strictly functional to visually contemporary to goddamn gorgeous (without ever compromising usability of course), and this LEGO set captures that journey perfectly. Put together with just 821 pieces, this fan-made build shows Apple's transition through 4 stages - going all the way from the b/w 1984 calculator to the modern scientific calculator.

"After careful evaluation, Apple determined that Google's AI technology provides the most capable foundation for Apple Foundation Models," the companies said.

The Classic LS marks a pivot from colorful transparency to utilitarian elegance. Celebrating Apple's 50th anniversary, this new case reaches back to the Macintosh 128k and Apple Lisa era, when computers came in beige enclosures and harbored revolutionary ambitions. The platinum-gray finish, ridged camera module, and rainbow logo placement all reference those iconic machines. Spigen has managed to honor the design legacy and vision Steve Jobs set in motion while keeping features like MagSafe and Camera Control Button functionality intact.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple and Google reached a deal to have Gemini power Apple Intelligence and Siri. We are also seeing signs of Google search ranking volatility over the past couple of days. Microsoft Advertising allows up to 50 search themes in PMax campaigns. Google Shopping promotions now support subscriptions and abbreviations.

Shares of Apple ( NASDAQ:AAPL) plunged into correction territory on Thursday as the losing streak extended to a whopping seven sessions. Even as the market marched higher in the first few sessions of 2026, Apple stock has been gravitating lower. Alphabet ( NASDAQ:GOOGL) is now officially the larger company by market cap, and it's unclear if the iPhone maker can retake the lead, given the perception of being behind in the AI race might be weighing down sentiment again.

Apple CEO Tim Cook earned $74.3 million in total compensation for fiscal year 2025. The tech giant hit a market cap of $4 trillion for the first time last year. Cook's pay package included salary, stock awards, bonuses, and other forms of compensation. Apple CEO Tim Cook's salary in 2025 was $3 million, but his total compensation, including stock awards and bonuses, dwarfed that amount.