"The US tech giant was ridiculed after it revealed the iPhone Pocket on Tuesday would retail for $229.95 (175), despite it being little more than a novel way to carry a mobile device. Many took aim at the high price online, while others made fun of its striking likeness to a piece of everyday knitted footwear - with one X user calling it "$230 for a cut up sock". And the popular tech YouTuber Marques Brownlee said it was a "litmus test" for fans who "buy or defend anything Apple releases"."
"In a press release, Apple said the brightly-coloured accessory was part of a limited edition range created in collaboration with the Japanese fashion label Issey Miyake. The late fashion designer previously worked with the tech firm to create the black turtleneck jumpers famously worn by the company's co-founder Steve Jobs. Apple said the product had been inspired by "a piece of cloth", and its concept came from "the idea of creating an additional pocket". The bag's short strap design will be available in eight colours, and the long strap in three colours."
"The announcement drew criticism on social media, with many suggesting it showed Apple fans would "pay for anything". The bag's open top and sock-like structure also caught flak, with one X user saying: "no zip, no structure and considering how many thefts of iPhones there are these days... no security?" And some even posted tongue-in-cheek pictures of the actor Sasha Baron Cohen as the fictional character Borat, suggesting the product bore similarity to his bright green mankini."
Apple announced the iPhone Pocket carrying case priced at $229.95. The accessory is part of a limited edition collaboration with Issey Miyake. Apple described the product as inspired by "a piece of cloth" and conceived from "the idea of creating an additional pocket". The short strap will come in eight colours and the long strap in three. Social media users mocked the high price and compared the design to knitted footwear and a cut-up sock. Critics flagged the open top and lack of zip as potential security issues. Some defenders cited the fashion collaboration and Apple's design history as justification.
Read at www.bbc.com
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