"Apple's latest lineup is outpacing its predecessor in both the US and China, two key markets for iPhone sales, according to new data frommarket research firm Counterpoint Research. iPhone 17 sales outsold the iPhone 16 series by 14% during the first 10 days of availability. In the US, the iPhone 17 Pro Max - the most expensive iPhone model- saw the strongest demand in the lineup through the first two weekends of availability."
"The research firm credited the growth to COVID-era shoppers upgrading their devices. Counterpoint Research said Monday that the popularity of the Pro Max model comes as top phone carriers T-Mobile, Verizon, and AT&T shifted their strategies to focus on customers looking for all of the bells and whistles. "The emphasis on Pro Max offers has made the ultra-premium Apple device more accessible to customers, bolstering premiumization trends and strengthening high-value customer ties to the Apple ecosystem," Counterpoint analyst Maurice Klaehne said in a statement."
"Early data on Apple's newest and thinnest model, the iPhone Air, looks promising the US as well. The phone is selling better in its first two weeks than last year's iPhone 16 Plus, which didn't get an upgrade in 2025. In China, the Air faced delays over issues with its e-SIM card and became available for preorder in the country on October 17."
Counterpoint Research found iPhone 17 sales in the US and China exceeded iPhone 16 series sales by 14% during the first 10 days. The iPhone 17 Pro Max recorded the strongest demand in the US, driven in part by COVID-era shoppers upgrading devices and by carrier promotions from T-Mobile, Verizon, and AT&T emphasizing Pro Max offers. Early data show the iPhone Air selling better in its first two weeks in the US than last year’s iPhone 16 Plus. The Air faced e-SIM delays in China, with preorders beginning October 17 and broader availability following. Counterpoint also noted unit sales nearly doubled those of the iPhone 16.
Read at Business Insider
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