Apple's App Store ecosystem achieved $1.3 trillion in developer billings and sales in 2024, demonstrating robust growth and the successful engagement of developers globally. According to a study by economists, over 90% of these sales incurred no commission for Apple, emphasizing its role in facilitating broader digital commerce. Key revenue streams include digital goods and services, which generated $131 billion, and physical goods and services, which saw unprecedented growth. CEO Tim Cook acknowledged the vital contributions of developers in enriching user experiences and driving innovation.
"It's incredible to see so many developers design great apps, build successful businesses and reach Apple users around the world," said Apple CEO Tim Cook.
The study reveals three distinct revenue streams that all experienced remarkable growth since 2019.
More than 90 percent of the billings and sales... generated no commission paid to Apple.
This category has seen consistent growth as users continue investing in gaming experiences and creative tools that enhance productivity and entertainment.
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