Apple has revised its App Store policies to allow apps to link users to their own websites for subscription purchases, aligning with a U.S. court ruling in favor of Epic Games. This decision aims to reduce Apple's dominance in app transactions and addresses concerns over its 30% commission fee. Following an injunction in 2021, Apple had begun permitting external links but retained a 27% commission and introduced 'scare screens.' The latest ruling requires Apple to eliminate such practices, though it continues to express dissatisfaction with the court's decision and plans to appeal.
Apple's App Store rules now allow apps to link to their own websites for subscriptions, following a U.S. court ruling favoring Epic Games over transaction control.
Epic Games successfully challenged Apple's control over in-app transactions, leading to updated App Review Guidelines that permit external links for digital purchases.
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