"[Apple] already dominates the premium end of the market. If they want to increase shipments, they have to go lower,"
"If you want to go after these markets, you can't expect everyone to afford a $1,200 iPhone 17 Pro."
Apple achieved a 20% share of global smartphone shipments for the full year, compared with Samsung's 19% according to Counterpoint Research. Apple recorded 10% year-on-year growth in the fourth quarter versus Samsung's 5%, driven by the iPhone 17 series and strong replacement demand. Samsung is focusing increasingly on the premium segment while Apple is expanding into mid-range models aimed at price-sensitive Android users. Apple aims to grow shipments by targeting emerging markets such as India, the Middle East, and Southeast Asia with lower-priced options to attract mid-tier buyers.
Read at www.dw.com
Unable to calculate read time
Collection
[
|
...
]