"Apple has reportedly launched a new AI chatbot -- for its employees, not for its customers. Nicknamed Asa, the chatbot is designed to serve as an automated digital assistant for the company's retail staff, making them better equipped to sell iPhones and other products, according to screenshots on Sunday by MacRumorsanalyst Aaron Perris. Apple did not immediately respond to a request for comment. What can Asa do? Asa has been launched within SEED, Apple's internal app for sales training, according to Perris' post."
"At a time when virtually every major tech company has been ratcheting up its efforts to push AI products to customers, the launch of Asa suggests that Apple is instead looking inward, bringing the technology to its employees. The company is famously secretive, and it's unclear which model the chatbot is based upon -- whether it's proprietary, open-sourced, or licensed from another developer."
Asa is an internal AI chatbot deployed to assist Apple retail staff. Asa is integrated into SEED, Apple's sales training app, to provide automated support for product knowledge and selling techniques. The chatbot can help retail employees understand how iPhones can be used across different industries and aid customer conversations. The feature is currently in beta testing. Apple has also experimented with an AI chatbot in its Support app for some users. The specific model behind Asa has not been disclosed and may be proprietary, open-source, or licensed. The rollout coincides with the upcoming iPhone 17 release.
Read at ZDNET
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