"Apple will rely on Google to help finish its efforts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology's latest craze. The deal allowing Apple to tap into Google's AI technology was disclosed Monday in a joint statement from the Silicon Valley powerhouses. The partnership will draw upon Google's Gemini technology to customize a suite of AI features dubbed "Apple Intelligence" on the iPhone and other products."
"But many of Apple's AI features remain in the development phase, while Google and Samsung have been rolling out more of the technology on their own devices. One of the most glaring AI omissions on the iPhone has been a promised overhaul of Siri that was supposed to transform the often-confused assistant into a more conversational and versatile multitasker. Google even subtly mocked the iPhone's AI shortcomings in ads promoting the release of its latest Pixel phone last summer."
"Apple's AI missteps prompted the Cupertino, California, company to acknowledge last year that its Siri upgrade wouldn't happen until some point during 2026. Getting Apple to endorse its AI implicitly represents a coup for Google, which has been steadily releasing more features built on its Gemini technology in its search engine and Gmail. The progress has intensified Google's competition with OpenAI and its ChatGPT chatbot, which already has a deal with Apple that makes it an option on the iPhone."
Apple will rely on Google's Gemini technology to power a suite of features called "Apple Intelligence" across the iPhone and other products. Many Apple AI features planned for 2024 remain in development, while competitors such as Google and Samsung have rolled out more on-device AI capabilities. A notable omission has been a reworked Siri intended to become more conversational and multitasking. Apple acknowledged the Siri upgrade will not arrive until some point in 2026. The partnership provides Google with validation as it expands Gemini features across Search and Gmail and competes with OpenAI and ChatGPT.
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