Apple's market share in the US decreased by 11% in Q2 2024, while Samsung's market share experienced a significant increase of 38%. Total smartphone shipments in the US rose marginally by 1% to 27.1 million, with Apple leading at 13.3 million units shipped. Samsung's innovative Z Fold 7 model offers unique features such as a tablet mode and superior camera capabilities. Apple faces challenges with its product differentiation and lacks advanced AI in its iPhone models, creating concerns about its future market standing.
Apple's market share in the US fell 11% in Q2 compared to Q2 2024, while Samsung's market share increased by 38%. Total US smartphone shipments grew only 1% in Q2 to 27.1 million.
The Samsung Z Fold 7 is described as a 'pocketable workstation' with advanced features including a best-in-class camera, the longest battery life, and Galaxy AI, outperforming Apple's current offerings.
Apple's challenge lies in whether each new iPhone offers enough differentiation from its predecessor, with the iPhone 16 sharing many features with the iPhone 15.
Apple faces difficult competition from Samsung, which offers a broader range of devices, and it must address its lack of advanced AI capabilities to maintain its market leadership.
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