Apple jacks up MacBook pricing with M5 Pro, Max debut
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Apple jacks up MacBook pricing with M5 Pro, Max debut
"Apple's refreshed MacBook Pros now start at $2,199 for the 14-inch and $2,699 for the larger 16-inch model, $200 higher than the M4 Pro equivalents. M5 MacBook Air starting prices, meanwhile, are up $100 to $1,099 for the 13-inch model and $1,299 for the 15-inch version."
"Memory prices have surged over the past few months amid a shortage of DRAM and NAND flash blamed squarely on the AI boom. To make its higher starting prices more palatable, Apple has doubled the onboard storage with the M5 Pro complemented by 1 TB of flash and the Max variant shipping with 2 TB on board."
"The new chips now feature a heterogeneous multi-die design that pairs a CPU compute die with up to 18 cores with a GPU die that has up to 40 cores. Apple has used multiple dies in some M-series silicon, like the M1 Ultra, but those dies were essentially identical."
Apple unveiled M5 Pro and Max MacBook Pros and M5 MacBook Airs with significant price increases: MacBook Pros now start at $2,199 and $2,699, while MacBook Airs begin at $1,099 and $1,299. Memory prices have surged due to DRAM and NAND flash shortages driven by AI demand. To justify higher prices, Apple doubled onboard storage—M5 Pro includes 1TB and Max includes 2TB, while MacBook Air storage doubled to 512GB. The new M5 chips feature heterogeneous multi-die designs pairing CPU compute dies with up to 18 cores alongside GPU dies with up to 40 cores, representing Apple's most advanced silicon architecture yet.
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