"According to Bloomberg's Mark Gurman, the new Maps advertising system will mirror Apple's existing App Store Search Ads programme, where developers pay to promote their apps above organic search results. In the case of Maps, paid listings would appear more prominently than organic results when users search for specific categories like 'coffee shop near me' or 'Italian restaurant'. The goal is to offer businesses a way to stand out in a crowded local marketplace."
"Apple plans to use artificial intelligence to ensure that sponsored results remain relevant and useful, integrating ads seamlessly into the interface without overwhelming the core user experience. This approach aims to differentiate Apple from competitors like Google Maps, which has long featured paid placements and promotional listings. While Apple is emphasising a clean, user-first design, the move to introduce paid ads into Maps could spark backlash among users and small business owners."
Apple is preparing to add paid advertising to its Maps app, enabling restaurants, retailers, and service providers to pay for higher visibility in local search results. The system will mirror App Store Search Ads, placing sponsored listings above organic results for category searches. Apple plans to use artificial intelligence to keep sponsored results relevant and to integrate ads into the interface without degrading the user experience. The move aims to offer businesses better visibility and to differentiate from competitors, but it raises concerns about fairness, transparency, pressure on small businesses, and potential erosion of user trust.
Read at Tech Times
Unable to calculate read time
Collection
[
|
...
]