"Apple will put advertisements in the Maps app on iPhone this summer, with an initial announcement as early as this month. Rather than bombarding users with annoying pop-up ads, it sounds like it'll be more of a 'sponsored search results' sort of thing."
"According to Gurman, the Apple Maps ads would operate similar to ads on Google Maps, with advertisers bidding on search terms like 'coffee' or 'thai food.'"
"Despite all of that, though, the reception to the idea on social media has been pretty cold. Frosty, in fact."
Apple Maps will soon incorporate advertisements, specifically sponsored search results, as reported by Mark Gurman. Users may see ads for restaurants or services during searches. This change mirrors the advertising model of Google Maps, where advertisers bid on search terms. Although users generally dislike ads in previously ad-free apps, they may tolerate them if the app remains functional. The initial reception on social media has been largely negative, indicating user dissatisfaction with this upcoming change.
Read at Mashable
Unable to calculate read time
Collection
[
|
...
]