"Apple Inc. ( NASDAQ: AAPL) has long attracted students and tech-minded users with its ergonomic approach to computing and communications. Its popularity soared in the 1990s, and the Tom Hanks movie Forrest Gump referenced its high-growth stock. Back in 2018, Apple made financial history by becoming the first U.S. company to reach a $1 trillion market cap. Millions of iPhones, MacBooks, iPods, and other Apple products have developed fiercely loyal followings, especially in creative fields like music and video production, graphic design, and other industries."
"As one of the Magnificent 7 tech stocks, Apple has been a solid industry leader since its late founder, Steve Jobs, passed the helm to then-COO Tim Cook in 2011. The company has since been a ubiquitous success story, with even the notoriously Luddite-prone Warren Buffett buying its stock for a time. However, investors are much more concerned with future stock performance over the next one, five, to 10 years. While most Wall Street analysts calculate 12-month forward projections, it is clear that nobody has a consistent crystal ball, and plenty of unforeseen circumstances can render even near-term projections irrelevant."
"Despite new products, developments in artificial intelligence, and an enviably strong balance sheet, Apple has been dealing with some challenges of late. Some of the top ones from the long list include: The U.S. Department of Justice filed an antitrust lawsuit against Apple, alleging it blocks "super" apps, suppresses mobile cloud streaming services, blocks cross-platform messaging apps, limits third-party digital wallets, and limits how well third-party smartwatches work on its platforms. In late June, Apple lost a bid to dismiss that lawsuit."
Apple achieved historical scale, becoming the first U.S. company to reach a $1 trillion market cap in 2018. The company built fierce brand loyalty through products such as the iPhone, MacBook, and iPod, especially among creative professionals. Leadership transitioned from Steve Jobs to Tim Cook in 2011, and prominent investors have held its stock. Despite strong cash flow, product development, and activity in artificial intelligence, Apple faces emerging challenges, including a U.S. Department of Justice antitrust lawsuit alleging restrictions on apps, cloud streaming, messaging, digital wallets, and third-party smartwatch functionality. The company lost a bid to dismiss that lawsuit.
Read at 24/7 Wall St.
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