"Samsung's grip on the smartphone crown lasted so long that it seemed unbreakable. The South Korean tech giant achieved 14 unbroken years as the world's top shipper by volume. That pattern, however, was finally broken as Apple reclaimed the numberone spot last year. According to full-year data from the Hong Kong-based Counterpoint Research, Apple achieved a 20% share of global shipments, versus Samsung's 19%. Yes, it's razor-close, but some analysts believe this could mark the beginning of a sustained recovery for the iPhone maker,"
"Yang Wang, a senior analyst at Counterpoint Research, sees the gap between Apple and Samsung widening further as the iPhone maker expands its range of mid-tier phones to meet rising demand in emerging markets like India, the Middle East and Southeast Asia. "[Apple] already dominates the premium end of the market. If they want to increase shipments, they have to go lower," Wang told DW."
"iPhone 17 sales boosted Apple's fortunes just as millions planned to replace old phonesImage: Algi Febri Sugita/Sipa USA/picture alliance New iPhone 17 debuts at pivotal moment With 10% year-on-year growth, compared to Samsung's 5%, Apple's fourth quarter was its highest ever. The new iPhone 17 series drove much of that momentum, impressing buyers with a notable performance leap and a bold redesign, including a headline-grabbing Cosmic Orange finish on Pro models."
Samsung's 14-year run as the world's top smartphone shipper ended as Apple reclaimed the number-one position with a 20% share versus Samsung's 19%. Apple recorded 10% year-on-year fourth-quarter growth compared with Samsung's 5%, driven largely by strong iPhone 17 sales and a notable redesign including a Cosmic Orange Pro finish. Apple is expanding into mid-range models to attract price-sensitive Android users and to grow shipments in saturated North American and European markets by targeting emerging markets such as India, the Middle East and Southeast Asia. Competitive pressure from Chinese rivals and longer replacement cycles had previously eroded Apple's edge.
Read at www.dw.com
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