Apple says it has "a big week ahead." Here's what we expect to see.

"The use of the word experience, rather than event or presentation, implies that Apple's typical presentation format won't apply here. And CEO Tim Cook more or less confirmed this when he posted that the company had "a big week ahead," starting on Monday. Apple is most likely planning multiple days of product launches announced via press release on its Newsroom site, with the "experience" on Wednesday serving as a capper and a hands-on session for the media."

"Most rumors and leaks agree that Apple is preparing to launch a new MacBook priced well below the MacBook Air, in a style similar to the $349 iPad or the iPhone 16e. Commonly cited specs include a 13-inch-ish screen and an Apple A18 Pro chip, which debuted in the iPhone 16 Pro in 2024 and is typically packaged with 8GB of RAM. The laptop is also said to be coming in multiple colors, taking a page from the iMac and the basic iPad."

Apple is preparing for a significant product announcement week starting March 4, using a "special experience" format rather than a traditional event. This approach involves spreading product launches across multiple days via press releases, generating sustained interest instead of concentrating announcements in one presentation. Most of Apple's major product lines are due for updates, with the exception of iPhone 17, M5 Vision Pro, and Apple Watch. The most anticipated announcement is a budget MacBook priced below the MacBook Air, featuring a 13-inch screen, A18 Pro chip, 8GB RAM, and multiple color options, targeting cost-conscious consumers similar to the iPad and iPhone 16e pricing strategies.

Read at Ars Technica