"With platforms that have arguably become the best devices on which to run and build AI, Apple is under great pressure to prove it can also provide AI services people will trust and use, while retaining the essential simplicity of the Apple user experience. For good or ill, the importance of AI will only grow in the coming years, meaning Apple is under serious pressure not just to deliver something good, but also to deliver something that satisfies expectations."
"The millions who have waited since 2024 for some of the promised Siri features will be less likely to forgive the company if it ships anything unremarkable. This is a high-pressure moment that could even be existentially decisive for the firm. It's possible those high stakes will work in Apple's favor. That's because the long wait and wide reporting of problems Apple faced, which means that interest in whatever it does come up with will be very high."
Apple's platforms are among the best devices for running and building AI, creating pressure to provide trustworthy, widely used AI services while preserving Apple's simple user experience. The growing importance of AI raises high expectations and increases the cost of delivering anything unremarkable. Long-delayed Siri features since 2024 have raised customer impatience and reduced tolerance for mediocre releases. The current moment carries existential risk for the company if expectations are not met. Prolonged anticipation and extensive reporting of past problems may, however, concentrate public interest and create an opportunity for a successful launch.
Read at Computerworld
Unable to calculate read time
Collection
[
|
...
]