Apple TV+ raised its monthly price from $9.99 to $12.99. Some existing subscribers attempting to cancel were offered an unadvertised retention discount: $5.99 per month for two months before reverting to $12.99. The discount appears available to existing customers but not to new subscribers. A previously visible annual $99 offer seems to have disappeared. Additional savings include three free months with a new Apple device, carrier or bundle promotions such as T-Mobile and Comcast, and Apple One signups. Straightforward discounts from Apple remain uncommon, and threatening cancellation can sometimes produce retention offers.
If the Apple TV+ price hike last week has you rethinking your subscription, there's good news. You now have an opportunity to lower your cost. Shortly after Apple raised the price of its streaming service to $12.99 a month from $9.99 a month, some users who decided to cancel were offered unadvertised savings. They were given a deal to pay $5.99 a month for two months -- before a return to the new normal price.
New customers did have a chance to save more than $50 on a subscription by paying $99 for a year, but it doesn't appear that offer exists anymore. The offer was there when I checked last week but wasn't showing up this morning. Also: Your Apple TV is getting a major upgrade for free - 5 features I can't wait to try on TVOS 26
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