"Apple's hyped Vision Pro is hitting a hard reality check. Multiple reports say Apple's Chinese partner Luxshare halted production in early 2025 and that only about 45,000 units shipped in the crucial 2025 holiday quarter, versus 390,000 in its 2024 launch year. At $3,499 USD and still only officially sold in 13 countries, the headset stayed locked in early-adopter territory. Reviewers and users called out the heavy, front-loaded design, short battery life,"
"Analysts frame Vision Pro as a rare miss for a company used to iPhone-level scale, but Apple's own positioning has always been different. From day one, the official line pitched Vision Pro as a "revolutionary spatial computer" aimed at redefining interfaces, not instantly replacing the iPhone. Behind the scenes, Apple is already pivoting. Supply-chain chatter and recent coverage point to a cheaper Vision model, a deeper push into AI-driven smart glasses, an"
Luxshare halted Vision Pro production in early 2025, and only about 45,000 units shipped in the 2025 holiday quarter versus 390,000 during the 2024 launch year. The $3,499 headset remained limited to 13 countries and stayed in early-adopter territory amid complaints about heavy, front-loaded design, short battery life, and a thin app ecosystem that failed to realize spatial-computing promises. Sensor Tower data shows Apple cut digital ad spend for Vision Pro by more than 95% in key markets in 2025. Meta's Quest line controls roughly 80% of VR, the headset segment shrank 14% year‑on‑year, and Apple appears to be pivoting toward cheaper models and AI-driven smart glasses.
Read at Hypebeast
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