"Without a doubt, Apple's biggest win of 2025 is the iPhone 17 series, which includes the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Myriad reports suggest that iPhone 17 series sales have exceeded both Apple's and investors' expectations. Apple redesigned the iPhone 17 and iPhone 17 Pro this year, giving the former a much-improved display, a vastly better camera system, and longer battery life."
"The Pro versions got an all-new unibody design, the best cameras in an iPhone ever, and up to 39 hours of battery life. While these improvements are mainly iterative, they ticked the boxes that consumers care most about in their phones: camera and battery life. And those consumers have rewarded Apple for it. iPhone 17 sales have surged in the U.S. and, more importantly, in China, the world's largest smartphone market after the USA."
Tech industry faced turbulence in 2025 from accelerating artificial intelligence and economic threats tied to President Donald Trump's tariffs. Apple posted major wins led by the iPhone 17 series — iPhone 17, 17 Pro, and 17 Pro Max — with sales exceeding company and investor expectations. The iPhone 17 lineup received display and camera upgrades, improved battery life, and Pro models adopted a unibody design with up to 39 hours of battery life. Strong iPhone demand, especially in China and the U.S., helped revive Apple's stock after tariff-related declines. Apple also introduced Liquid Glass, a radical iOS 26 redesign, the first major visual overhaul since 2013.
Read at Fast Company
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