"It's hard to recommend opening or building a position going into the event, especially following this rally, since we're not expecting to see the kind of features that will get people really excited to buy, said Clayton Allison, portfolio manager at Prime Capital Investment Advisors. If it continues to stumble with AI, I worry about the stock. Apple is expected to introduce its iPhone 17 lineup, which will reportedly include a new skinnier version of the device."
"The key question is whether such updates will be enough to juice growth that has long trailed peers. The issue is especially important now in the absence of more advanced AI features, and with significant changes expected over the coming years, including a foldable iPhone in 2026. History is not on the side of the bulls, at least in the short term, as Apple shares typically fall on days when the company unveils its latest iPhones. In the AI era, there's an added risk."
Apple's stock rebounded after tariff relief and an antitrust ruling that preserved Alphabet search payments, adding more than $450 billion in market value since late July. Investors remain cautious ahead of the product event because the recent rally limits upside and questions persist about the company's artificial intelligence strategy. The company is expected to unveil the iPhone 17 lineup, upgraded Apple Watch models and Vision Pro improvements. Analysts warn these updates may not accelerate growth that has trailed peers. Shares historically fall on iPhone unveil days, and AI-related shortfalls could increase investor concern.
Read at www.mercurynews.com
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