"Today's the day for the event that Apple says will leave us in "awe." The tech giant is expected to make some big product announcements during its "awe dropping" event in Cupertino, including the new iPhone 17 line-up. The fall event is Apple's biggest day of the year as Tim Cook and other executives make their annual sales pitch for why customers should upgrade to the latest phone."
"Although Apple has kept its plans for today hush-hush, analysts and tech industry insiders say they're expecting a new slimmer iPhone, Apple Watches, AirPods, and more. The star of the show is expected to be the much-rumored iPhone 17 "Air," a slimmed-down model that could be positioned between the entry-level iPhone 17 and the high-end Pro variants. Powering the new lineup will be iOS 26, Apple's revamped operating system that's expected to feature the "Liquid Glass" aesthetic touted at this year's Worldwide Developers Conference,"
Apple is holding an "awe-dropping" event in Cupertino expected to feature major hardware and software announcements. Analysts anticipate the new iPhone 17 lineup, including a slimmer iPhone 17 Air positioned between the base model and Pro variants. The lineup is expected to be powered by iOS 26, featuring the "Liquid Glass" aesthetic and a more transparent design language appearing in early betas. New audio and wearable devices are also expected, including AirPods Pro 3, an Apple Watch Series 11, and a new Apple Watch Ultra. The event begins at 1 p.m. ET with senior executives presenting the updates.
Read at Business Insider
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