""That means that a lot of the path ahead has to do with hardware innovation. So glasses, pins, folding phones. At some point, a less expensive virtual reality device than Vision Pro," Gil Luria, a tech analyst at D.A. Davidson, said in an interview with CNBC on Monday."
""We haven't had a lot of innovation around hardware up until now, but that is Apple's lane.""
""They spend a lot on R&D and CapEx by their standards, but it's obviously a rounding error compared to what Amazon, Microsoft, Google, and Meta are spending chasing the top model," Luria said."
""Eventually, there'll only be two or three leading models, and they'll all have to work through Apple devices because most consumers.""
Tim Cook will step down as CEO of Apple on September 1, with John Ternus, the senior vice president of hardware engineering, taking over. Ternus has been with Apple since 2001 and has overseen significant product lines. Analysts believe this leadership change signals a strategic focus on hardware innovation, essential for competing in the AI era. Hardware constitutes 80% of Apple's revenue, and the company is shifting its strategy to prioritize hardware advancements over software, including partnerships with AI firms like OpenAI.
Read at www.businessinsider.com
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