Apple's enterprise partners evolve their channel approach

"We're seeing tremendous momentum around Mac in the enterprise,"

"It's so great to see the momentum around Macs in the enterprise. As you know, it's very intentional."

"Apple continues to experience accelerating adoption across business and enterprise environments, with a recent US survey of 300 CIOs confirming the trend. That survey showed that 96% of US CIOs expect their Mac fleets to grow over the next two years."

Enterprise technology purchasing is shaped by diverse business needs, strategies, compliance demands, and customer requirements, making deployments complex. Channel resellers serve as important intermediaries that tailor solutions, bridge vendor offerings, and enable customized deployments across varied enterprise environments. Mac devices are experiencing accelerating adoption within businesses, driven by intentional deployment strategies and growing institutional confidence. A US survey of 300 CIOs indicates that most expect Mac fleets to increase, signaling momentum for Mac in enterprise settings. Continued reseller involvement and strategic planning are expected to support organizations in scaling Mac deployments while addressing compliance and operational variations.

Read at Computerworld