"The homage is truly a trip down memory lane, and a brilliant insight into Apple's deep design-driven approach. The video starts with a circle, showing every single area where Apple's used the circle to its advantage - buttons, camera lenses, watch crowns, AirTags, even the MagSafe charging puck. The video then goes to the humble square, showing the Mac charger, the Mac Mini, buttons on the keyboard, the icons on the phone and laptop,"
"Heck, Apple even showcased MagSafe charging on the Mac (something it killed and then brought back), and went as far as to highlight the design of some iconic Apple Stores across the world. But the Vision Pro's showcase was limited to a 1-second hyper-close-up shot of the crown. Nothing about the interface, nothing about EyeSight, nothing about hand tracking, no Spatial Computing, nothing. Confusing, no?"
The event opened with a Steve Jobs design quote and a 1.5-minute homage that celebrated Hardware and Software design. The software segment emphasized the newly unveiled Liquid Glass interface. The hardware segment largely honored the Jobs/Ive era, featuring AirTag, Watch Ultra, AirPods Max, HomePod Mini, MagSafe charger, and Vision Pro visuals. The Vision Pro received only a brief one-second close-up of the crown with no display of EyeSight, hand tracking, Spatial Computing, or interface details. The video used circle and square motifs to illustrate recurring design elements across products and interfaces.
Read at Yanko Design - Modern Industrial Design News
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