"Apple on Monday introduced the next version of its AirTag, which will now feature a longer Bluetooth range, a louder speaker, and improved precision finding capabilities. The latter is powered by Apple's second-generation Ultra Wideband chip, which is also found in the iPhone 17 devices, iPhone Air, Apple Watch Series 11, and Apple Watch Ultra 3. With Precision Finding, the new AirTag can offer haptic, visual, and audio feedback to guide users to their lost items."
"First launched in 2021, AirTag quickly came to dominate the market for Bluetooth-connected lost item finders, essentially forcing previous market leaders like Tile to quickly find an exit. The company alleged that Apple was unfairly competing as its finding network was instantly as big as the iPhone install base, and Apple was pushing AirTag rivals to integrate with its own Find My app."
The new AirTag adds a longer Bluetooth range, a 50% louder speaker, and improved Precision Finding powered by Apple's second-generation Ultra Wideband chip. Precision Finding provides haptic, visual, and audio cues and now reaches up to 50% farther than the prior generation. Precision Finding support extends to Apple Watch Series 9 or later and Apple Watch Ultra 2 or later. The upgraded Bluetooth chip also helps extend item discovery range. AirTag integrates with Share Item Location and participates in airline luggage tracking partnerships. Pricing remains $29 for a single AirTag and $99 for a four-pack with free engraving.
Read at TechCrunch
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