"The Ferrari Luce, revealed last week in San Francisco, is a transplant of Apple's design language into automotive form. Everything about this interior, from the E-ink key fob to the OLED dials to the obsessive material purity, carries the unmistakable signature of Apple's design peak from 2015 to 2019, when Ive still occupied his Cupertino office and the car project remained alive."
"Walk through the components and the Apple DNA becomes impossible to ignore. The key fob magnetically docks into the center console and changes color via E-ink display. This is MagSafe technology meets Apple Watch complications, translated into a car key. The center screen features an analog clock that transforms into a chronograph and compass with the press of two buttons. Pull up any image of Apple Watch faces and the interaction model is identical."
The Ferrari Luce interior transplants Apple's design language into automotive form, incorporating MagSafe-like magnetic docking, an E-ink color-changing key fob, and OLED gauge clusters. The center screen uses watch-face-style interactions where an analog clock can transform into a chronograph and compass through simple button presses. Physical controls echo Apple's tactile philosophy with toggle switches, knobs, and references to the Digital Crown, iPhone mute switch, and HomePod volume controls. An OLED binnacle employs a parallax effect to create depth in the gauge cluster. Materials include recycled anodized aluminum, Corning glass, and muted tan leather, mirroring recent Apple product finishes.
Read at Yanko Design - Modern Industrial Design News
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