"ROME (AP) - Italy's antitrust authority fined Apple 98.6 million euros ($116 million) on Monday after determining that operating one of its privacy features restricted App Store competition. Apple said it would appeal the sanction. Apple abused its dominant position with its App Tracking Transparency, ATT, policy, which forces apps to obtain permission before collecting data to target users with personalized ads, the antitrust authority said in a statement."
"The authority didn't criticize the policy per se, but the fact that the Apple system requires third-party app makers to ask users for consent twice in order to comply with Europe's strict privacy rules. "As a result, such double consent requirement is harmful to developers, whose business model relies on the sale of advertising space, as well as to advertisers and advertising intermediation platforms," the authority said. The authority said that the double consent required was "disproportionate" to the stated goal of data protection."
Italy's antitrust authority fined Apple 98.6 million euros after finding that App Tracking Transparency required a double consent that restricted App Store competition. App Tracking Transparency, rolled out beginning April 2021, forces apps to obtain permission before collecting data for personalized ads. The authority said the Apple system's mandate that third-party app makers ask users for consent twice to comply with European privacy rules is disproportionate and harms developers, advertisers, and advertising intermediation platforms whose business models rely on ad sales. Apple said it strongly disagrees, will appeal, and defended ATT as a privacy protection that gives users control over cross-app tracking.
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