"The authority didn't criticize the policy per se, but the fact that the Apple system requires third-party app makers to ask users for consent twice in order to comply with Europe's strict privacy rules. "As a result, such double consent requirement is harmful to developers, whose business model relies on the sale of advertising space, as well as to advertisers and advertising intermediation platforms," the authority said."
"The Cupertino, Calif.-based company said it strongly disagreed with the finding and would appeal it, saying it disregarded the privacy protections of the policy "in favor of ad tech companies and data brokers who want unfettered access to users' personal data." "At Apple, we believe privacy is a fundamental human right, and we created App Tracking Transparency to give users a simple way to control whether companies can track their activity across other apps and websites," Apple said in a statement."
Italy's antitrust authority fined Apple €98.6 million for abusing its dominant position through App Tracking Transparency (ATT). ATT forces apps to obtain permission before collecting data to target users with personalized ads and rolled out beginning April 2021 as an iPhone and iPad operating system update. The authority found that Apple's system requires third-party developers to seek consent twice to comply with European privacy rules, creating a double-consent requirement that harms developers, advertisers, and ad intermediaries reliant on ad sales. The authority called the double consent disproportionate to data protection goals. Apple said it strongly disagrees and will appeal.
Read at Newsday
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