"The startup, founded by former Shipt executives Elliott Potter (CEO), Patrick Sullivan (CTO), and Jared Mattsson (President), heard that feedback and launched an API in February 2025 that lets companies message their customers natively within iMessage, leveraging all the capabilities Apple's platform offers to iPhone users, like group chats, emojis, threaded replies, images and voice notes. Within eight months, Linq had doubled its annual recurring revenue it had built over four years, co-founder and CEO Elliott Potter told TechCrunch."
"Linq was not content with its newfound product-market-fit, however, as the advent of AI agents gave the company an even larger market to sell its tech to. That idea was sparked by an AI assistant called Poke that can handle tasks, answer questions, and schedule your calendar from inside iMessage was a key catalyst in the company's refocusing on the agentic market."
Linq launched as a digital business card and pivoted to enabling businesses to upgrade customer messaging from SMS to iMessage and RCS. Customers wanted blue-bubble messages to convey authenticity, so Linq built an API in February 2025 that enables native iMessage features like group chats, emojis, threaded replies, images and voice notes. Within eight months the company doubled four years of ARR. The rise of AI agents expanded the addressable market, after engagement with an AI assistant called Poke demonstrated agentic use cases like task handling, answering questions, and scheduling from inside iMessage. Leadership includes former Shipt executives Elliott Potter, Patrick Sullivan, and Jared Mattsson.
Read at TechCrunch
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