"Though the cheapest Windows laptops are still far cheaper, the Neo makes the Mac vs. PC debate relevant to a much wider swath of computer shoppers than before. According to third-party research, the Mac presently accounts for a little under 9% of computer shipments, a share that has grown but not exploded over the past decade."
"Already, the Neo answers a question that people have been wondering about for eons: If Apple were to build a MacBook on a tighter budget, how would it turn out? It's no shocker that it's less lavishly equipped than its pricier stablemates, sometimes in totally obvious ways. On the Neo, MacBook features we thought were standard-like MagSafe and a backlit keyboard-aren't available at all."
"But even if the MacBook Neo is a tad basic by Apple standards, it retains the overarching virtue that makes a MacBook a MacBook: niceness. In no way does it look or feel like a cheap laptop. The attributes that shape the experience most-screen quality, keyboard and tra"
The MacBook Neo represents Apple's first significant entry into the budget laptop market, priced at $599 and $699—unprecedented for new Apple portables. While Windows PCs offer cheaper alternatives, the Neo makes the Mac versus PC debate relevant to a broader audience of computer shoppers. Apple has historically focused on premium-priced computers, leaving budget options to competitors. The MacBook Neo sacrifices some standard features like MagSafe and backlit keyboards but maintains Apple's design quality and build standards. This move could meaningfully increase Apple's market share, which currently represents under 9% of computer shipments.
Read at Fast Company
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