"The firm says 38 million tablets made it out the door in the third quarter of 2025, a 4.4 percent year-on-year decline. "Following six consecutive quarters marked by several product refreshes and a replacement cycle upswing, the tablet market began to show signs of cooling," the firm said. "Elevated inventory levels carried over from [the] first half of 2025 - partly due to precautionary stockpiling amid tariff concerns - further weighed on sales during the quarter.""
"Apple remained the market leader despite launching new iPad Pro and iPad Air models in Q3 2024. Cupertino usually sees a sales spike shortly after new models debut, so could perhaps have excused itself a dip in sales or slow growth. IDC found it instead posted 5.2 percent year-on-year growth and shipped 13.2 million tablets in Q3 2025, thanks to "strong performance of 10.9" iPad shipments." That's the no-frills basic iPad."
Global tablet shipments totaled 38 million units in Q3 2025, a 4.4% year-on-year decline. Elevated inventory levels carried over from the first half of 2025, partly due to precautionary tariff-related stockpiling, reduced sales momentum. Apple remained the market leader, posting 5.2% growth with 13.2 million tablets shipped, led by strong 10.9" iPad sales. Lenovo grew shipments 22.6% year-over-year, Xiaomi improved 7.2%, and Huawei shipped 200,000 more units than a year earlier. Samsung's shipments fell 1.9% to 6.9 million units as consumer A-series gains failed to offset weak commercial deals. Combined shipments from minor vendors dropped from 11.2 million to 8.3 million.
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