"Powered by the A18 Pro chip from the iPhone 16 Pro series, the $599 MacBook Neo is Apple's first attempt at delivering a genuinely affordable Mac laptop. For $599 you get 256GB of storage and no Touch ID on the keyboard; another $100 doubles the storage and adds Touch ID. All models of the MacBook Neo ship with an extremely scant 8GB of RAM."
"There's still a sturdy aluminum case, with no cheap plastic to be seen. It includes a 13-inch Retina display, a 1080p webcam, two USB-C ports, a headphone jack and optional Touch ID. The side-firing speakers support Dolby Atmos playback. And the MacBook Neo comes in four colors than usual: silver, indigo, blush and citrus."
"Given how many PC options there are between $500 and $1,000, it simply makes sense for Apple to offer something in that range. The company experimented with a low-cost offering by selling the older M1 MacBook Air at Walmart for $700 in 2024, which later went down to $650 last year."
Apple introduces the MacBook Neo, a $599 laptop powered by the A18 Pro chip from the iPhone 16 Pro series, marking the company's first genuine attempt at an affordable Mac. The base model includes 256GB storage without Touch ID, while a $699 option doubles storage and adds Touch ID. All models feature 8GB RAM, a 13-inch Retina display, 1080p webcam, two USB-C ports, headphone jack, and side-firing Dolby Atmos speakers. The device maintains Apple's design standards with a sturdy aluminum case available in four colors with color-matched keyboards. While the A18 Pro is less powerful than the M4 in MacBook Air, it handles productivity tasks effectively. This launch follows Apple's price increases for M5 MacBook Air and Pro models, and represents a strategic response to the competitive $500-$1,000 PC market segment.
Read at Engadget
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