"It's not the basic MacBook. Or the cheap MacBook. Or the mini MacBook. It's the MacBook "Neo," meaning new or young-a fresh take on an old idea. Love the name or hate it, you likely see what Apple was attempting to communicate from a marketing perspective. It's meant to be a new kind of Mac for a new generation-perhaps an attempt to recapture a generation that's only been exposed to iPads and Chromebooks."
"Apple made a bunch of compromises that might feel like the company is nickel-and-diming its customers, taking advantage of the irresistible appeal of a $599 MacBook. While I understand that argument, my time with the MacBook Neo shows that it made cuts in the right places. Outside of a couple of missteps, the MacBook Neo is a true budget laptop, done the right way."
"The MacBook Neo is undeniably cute. In a world of dead-serious tech products that rarely stray from silver and black, the MacBook Neo doesn't take itself too seriously. There are four color options available: Silver, Citrus, Blush, and Indigo. They're somewhere between the boldness of the iMac and the subtlety of the MacBook Air colors."
The MacBook Neo represents Apple's entry into the budget laptop market at $599, targeting a new generation of users transitioning from iPads and Chromebooks. The device features playful, professional-looking color options including Citrus, Blush, Indigo, and Silver. Apple strategically cut corners in appropriate areas, resulting in a genuinely functional budget laptop. Key strengths include an unprecedented price point for Apple, a bright and sharp display, and attractive design. Notable limitations include 8GB of memory that fills quickly, slow USB ports and storage speeds, absent keyboard backlighting, and no Touch ID on the base model. Despite these compromises, the MacBook Neo succeeds as a true budget option executed thoughtfully.
Read at WIRED
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