The Morning After: Apple takes on cheap Windows laptops and Chromebooks with the $599 MacBook Neo
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The Morning After: Apple takes on cheap Windows laptops and Chromebooks with the $599 MacBook Neo
"The MacBook Neo is a multi-colored low-cost Mac ($599), running on an iPhone chipset with most but not all of the hardware features you find on the MacBook Air and Pro. All models of the MacBook Neo ship with an extremely scant 8GB of RAM, which might be the main productivity bottleneck for demanding tasks."
"The Neo has a 13-inch Retina display, a 1080p webcam, two USB-C ports, a headphone jack and optional Touch ID, if you're willing to pay a little more. This is a direct attack on cheap Windows laptops and underperforming Chromebooks."
Apple introduced the MacBook Neo, a budget-friendly laptop priced at $599 featuring a multi-colored design and powered by an iPhone chipset. The device includes a 13-inch Retina display, 1080p webcam, two USB-C ports, headphone jack, and optional Touch ID. All models ship with 8GB of RAM, which may limit performance for demanding tasks. The MacBook Neo represents Apple's competitive response to affordable Windows laptops and underperforming Chromebooks. Additionally, Nothing Phone released its 4a series with design refinements, featuring aluminum backs and upgraded cameras, while Samsung unveiled the S26 Ultra ahead of MWC 2026.
Read at Engadget
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