The Apple Watch recently marked its 10th anniversary, prompting reflections on its predecessor, the 1998 'Think Different' analogue watch. This unique timepiece celebrated Apple's creativity, featuring backwards numbers and encapsulating Apple's early design ethos. The watch, tied to a popular advertising campaign, showcased a minimalist aesthetic and playful packaging. Despite the advancements in smartwatch technology, many enthusiasts, including influencer iJustine, cherish the retro charm and simplicity of the original design, suggesting that the analogue watch holds sentimental value amidst the modern digital landscape.
In a recent Instagram post, Apple influencer iJustine shared snaps of her original Think Different watch with fans. The minimalist design features a rounded face with the 'Think Different' slogan, alongside the aforementioned backwards numbers.
Apple's Think Different slogan was a prevalent tagline between 1997 to 2002, capturing the brand's spirit of ingenuity. As part of the campaign, Apple created a custom timepiece with a slick design, but of course, it had to have a twist - the numbers were anticlockwise.
Collection
[
|
...
]