The Upcoming iPhone Fold feels like a response to Peer Pressure, not Innovation - Yanko Design
Briefly

The Upcoming iPhone Fold feels like a response to Peer Pressure, not Innovation - Yanko Design
"I could be wrong, and I hope to be... but the iPhone Fold seems to be gathering interest but not for the right reasons. Everyone loves innovation - not everyone adopts it. We saw how the Vision Pro absolutely caused a tsunami online before subsiding into the tiny ripple it now is. For what it's worth, the iPhone Fold feels like déjà vu."
"We all knew the iPhone Air was going to just be a stepping stone towards something greater - but the iPhone Air's sales prove one thing - nobody needed a slim phone, so nobody ended up buying one. Samsung's been making foldables for the better part of a decade, and I still don't see people overwhelmingly choosing them over regular candybar phones, so my question is simple."
The iPhone Fold attracts attention but lacks clear, compelling reasons for mainstream users to adopt it. Initial hype does not guarantee sustained demand, as illustrated by Vision Pro's limited necessity after strong early interest. The iPhone Air's weak sales suggest slimmer devices failed to meet broad consumer needs. Despite years of foldable development from Samsung and others, most consumers still prefer conventional candybar smartphones. Foldables remain a high-priced niche, with about 20 million expected shipments in 2025 versus over one billion total smartphones. Apple must deliver measurable advantages and ecosystem incentives to drive meaningful adoption.
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