"Cook was not a logical choice. He had run logistics. His job was worldwide operations, ensuring the trains ran on time. They did, for the most part. There was a problem getting hardware out of China on time. There was a matching supply with demand. There was a need to get the best price for manufacturing. There was sourcing the best camera parts. the best chips, and light and strongest cases"
"What Cook did was build more and more generations of iPhones. Each was better than the one before, so people kept coming. Eventually, Apple had 2.1 trillion devices worldwide, making it the most extensive "walled garden" on earth. And, he made sure there were reasons to stay inside the walled garden with Apple software products. Apple's stock rose 132% over the last five years. The S&P 500 was up about 88% over the same period."
Tim Cook, age 65, faces retirement rumors while continuing as Apple's CEO since 2011. He previously ran worldwide operations and logistics, focusing on supply-demand matching, sourcing components, and managing manufacturing costs. He did not replicate Steve Jobs's creative role but iterated iPhone generations to sustain customer demand and expand Apple's device ecosystem to 2.1 trillion devices. Apple achieved significant stock and market-cap gains, and Services grew to nearly 30% of revenue. Macs and iPads remained stagnant and some new products underperformed. Key challenges include loss of Chinese market share and the absence of a competitive AI product.
Read at 24/7 Wall St.
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