Apple is expected to hold its annual iPhone launch event in early September 2025 to preview the iPhone 17 series. The specific date usually remains unknown until late August when invites are sent to the press. Historically, events were held on Mondays, Tuesdays, or Wednesdays, avoiding the days right after Labor Day. The last iPhone event occurred on September 9, 12, 7, and 14 in prior years. Thus, the upcoming event is likely scheduled for the week of September 8-12, most probably on Tuesday.
Apple typically avoids holding iPhone launch events shortly after Labor Day to accommodate travel logistics for press. The pattern suggests a preference for Monday to Wednesday.
Recent iPhone events were held in the first half of September, specifically on September 9, September 12, September 7, and September 14 over the last four years.
Based on recent historical patterns, the iPhone 17 event is likely to take place in the week of September 8-12, potentially on a Tuesday.
The anticipation for the iPhone 17 is building as fans await the announcement of the new series during Apple’s annual early September event.
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