Apple's introduction of the carbon neutral logo marked its commitment to reducing emissions, exemplified by products like the Apple Watch and Mac mini. However, the company will begin phasing out this labeling due to a new EU law banning claims such as 'carbon neutral' by September 2026. This law aims to prevent potential consumer deception, a goal Apple agrees with. However, it argues that this change removes a method to showcase significant reductions in carbon emissions at the product level.
Apple introduced a carbon neutral logo accompanied by the phrase 'carbon neutral' on packaging, but will phase it out due to new EU regulations by 2026.
The EU law prohibits claims like 'carbon neutral' to prevent consumer misinformation, which Apple supports despite losing a means to demonstrate emission-reduction efforts.
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