The MacBook Air M4, starting at $999, features a 10-core CPU and enhanced memory options, providing an incremental upgrade from the M3 model. This new version is seen as a continuation of Apple's design strategy, offering a lower price of $100 compared to its predecessor while expanding hardware capabilities. The high-end configuration now allows up to 32GB of unified memory, up from the previous cap of 24GB. This strategic move aims to maintain competitiveness in a crowded market despite perceptions of the update being somewhat boring.
The MacBook Air M4 starts at $999 for the 13-inch configuration with 16GB of memory, $100 less than last year's M3 model, while including a more powerful 10-core CPU.
An incremental upgrade from the previous model, the MacBook Air M4 refines existing features and offers a little bit more for less cost to the consumer.
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