"The Mac product line really is the strongest it's ever been," said Novielli."
"What we like to say right now is there truly is a Mac for every employee in business to choose," she said."
"We're seeing tremendous momentum around Mac in the enterprise," she said. "We're seeing this amazing spectrum of adoption across the Mac range."
"The M4 MacBook Air offers tremendous value and performance for enterprises as well as consumers," Novielli said, noting its"
Apple's shift to Apple Silicon has significantly increased processor performance while reducing energy consumption, making even entry-level Macs suitable for business use. A broad product range provides device choices for diverse employee needs, with models available across performance and price points. Employee choice programs are contributing to higher Mac adoption rates within enterprises, with some companies reporting roughly half their workforce using Macs. The end of standard support for Windows 10 creates a large replacement opportunity that Macs can address. The introduction of M4 chips in the MacBook Air targets both value and performance needs for enterprise and consumer users.
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