"John Ternus inherits a smart home platform that's been waiting a decade to matter. His first act could be making it happen, potentially revitalizing Apple's presence in this market."
"All signs point to a strong lineup of new smart home devices coming potentially this fall, putting Apple back in the game in a category where it has been painfully slow to ship new devices."
"Apple has ceded ground to competitors in smart home hardware for years, with Amazon and Google launching over 40 smart speakers and displays compared to Apple's three."
"Ternus was reluctant to invest deeply in the smart home a decade ago, but today he's reportedly leading the charge on a trio of home products."
John Ternus is positioned to lead Apple's smart home initiative, which has lagged behind competitors like Amazon and Google. With a strong lineup of new devices expected, Ternus's leadership could signal a renewed commitment to the smart home category. Despite past reluctance to invest in this area, he is now reportedly spearheading the development of multiple home products. Apple's focus on privacy and local control has laid a foundation for growth, but the company has historically released fewer devices compared to its rivals.
Read at The Verge
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