With Apple's new Creator Studio Pro, AI is a tool to aid creation, not replace it | TechCrunch
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With Apple's new Creator Studio Pro, AI is a tool to aid creation, not replace it | TechCrunch
"the tech giant has approached the addition of AI as a tool that aids in the creator process, but doesn't attempt to replace it. Instead, Apple lays out a vision that suggests the productivity suite of the future is the one that focuses on the needs of creators - whether that's filmmakers, musicians, artists, or anyone else enmeshed in a creative industry of some kind - and empowers them to be more efficient using AI."
"Apple, however, sees AI as a tool that handles more of the basics and tedious tasks - like generating a slideshow for you to edit from your notes, extracting chord information from a song, searching across hours of video footage for the clip you need, changing the camera angle on your images, and more. The tools in Creator Studio Pro are not new, but they've never been packaged as a subscription product, which is now available at $12.99 per month or $129 per year."
Apple released Creator Studio Pro, a subscription suite that bundles Final Cut Pro, Motion, Compressor, Logic Pro, Mainstage, Pixelmator Pro, and exclusive features in Keynote, Pages, Numbers and Freeform, plus Pixelmator Pro for iPad. The suite incorporates AI features designed to assist creators with routine and tedious tasks, such as generating editable slideshows from notes, extracting chord information, searching hours of footage, and adjusting camera angles on images. Apple frames AI as an augmentative tool that supports creators rather than replacing them. The subscription is priced at $12.99 per month or $129 per year. The move aims to broaden access to creative tools beyond professionals amid creator concerns about AI training and output.
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