Apple previewed a personalized Siri at WWDC 2024, which has since been delayed, leading to class action lawsuits and criticism from commentators. The company also failed to launch next-gen CarPlay as promised in 2024, but recently introduced CarPlay Ultra in select luxury cars. During WWDC 2025, Apple showcased fewer promised features and omitted 'later this year' labels, suggesting a strategic shift to avoid overpromising. Reports indicate Apple intends to limit announcement timelines to enhance credibility and prevent future disappointments about its technology development.
At its WWDC 2025 keynote, Apple showcased a more cautious approach, avoiding promises of new features out of concern over previous delays and criticisms.
The transition to a more conservative announcement strategy highlights Apple's intention to manage expectations and avoid the pitfalls of false advertising.
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