This Week in Stratechery discusses pivotal changes in the digital landscape influenced by AI technologies. One topic covers the potential extinction of traditional web advertising as AI Agents take center stage, prompting a re-evaluation of how information is monetized. Micro-transactions are suggested as a viable solution for the new AI-mediated internet. Additionally, Google I/O in 2025 showcased innovative AI advancements while underlining the company’s strategic move to integrate these features into its existing search capabilities, sparking discussions about their practical application.
The transition to AI Agents raises critical questions about the future of web advertising and necessitates a new business model adapted to the new technology landscape.
At Google I/O 2025, Google demonstrated its understanding of integrating AI into its core business while still raising questions about the market relevance of its innovations.
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