"Many marketing leaders expect their teams to embrace AI but offer little direction on where to begin, which areas to prioritize or what outcomes to pursue. While AI is clearly transforming the workplace, applying it meaningfully in a work context is far more nuanced than using ChatGPT to find the perfect recipe. If your organization is discussing AI without providing a clear plan, change management resources or specific learning tools, this approach will help you take ownership of your upskilling journey."
"AI is not a one-size-fits-all solution. Its applications vary widely across marketing, sales, product development and operations. By exploring how AI is adopted in your field, you can separate hype from genuine value and prioritize skills that align with your role and business goals. Follow updates from major players like Microsoft, Google, Adobe, Salesforce and ServiceNow. Pay attention to emerging AI-native companies that push boundaries in personalization and automation."
Many marketing leaders expect teams to embrace AI but provide little guidance on where to begin, which areas to prioritize, or what outcomes to pursue. AI transforms the workplace, but applying it meaningfully requires nuance beyond casual tools like ChatGPT. Individuals should learn how AI is used in their discipline to separate hype from genuine value and prioritize role-aligned skills. Following updates from major vendors and AI-native companies helps identify relevant use cases. Subscribing to industry research and bookmarking resonant use cases creates a roadmap for experimentation. Upskilling requires hands-on practice, scheduled time, and focused learning on immediate-value tasks like drafting copy and summarizing reports.
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