"Wherever you land on this spectrum, it's evident that AI is controversial with consumers."
"These incidents and others like them indicate a deepening skepticism toward AI in general and brands' use in particular."
"Dove was one of the first major beauty brands to take a stand against AI and how it generates images perpetuating stereotypical and unrealistic beauty standards."
"Dove cited research showing that ninety-three percent of women feel pressured to conform to beauty standards that aren't achievable."
Consumers' perceptions of AI technology are divided; while some praise its efficiency, others worry about job losses and diminished creativity. Incidents like Duolingo's backlash and Selkie's Valentine's Day design controversy reveal a growing skepticism toward AI, particularly when it threatens jobs and creative work. Brands like Dove are addressing this concern, actively promoting human creativity and authentic representation by pledging against AI-generated advertising. This reflects a trend where companies prioritize human touch as consumers express discomfort with AI's encroachment in creative spaces.
Read at MarTech
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