"On first glance, a recent Reddit post looks like the sort of PR nightmare that would give any tech company cold sweats: a disgruntled employee leaks a shelved Super Bowl ad revealing some highly anticipated products and a big-name celeb. But it's all a hoax, according to OpenAI."
"OpenAI is working on AI devices, but it hasn't revealed much when it comes to details. But it did recruit a huge name to lead its efforts. Last year, CEO Sam Altman and former Apple design chief Jony Ive jointly announced that they had been collaborating for years. OpenAI also purchased Ive's AI hardware startup for roughly $6.5 billion. In November, Ive said a device will be available in less than two years. Altman said during the same joint appearance that he wants the device's simplicity to cause people to say, "That's it." "Like it is so simple, but then it just does, as we were talking about, AI can do just so much for you that so much can fall away," Altman said during a panel with Ive moderated by Laurene Powell Jobs."
A since-deleted Reddit post claimed to leak footage of a shelved Super Bowl ad showing actor Alexander Skarsgård demonstrating an orb-shaped device called Dime and earbuds. OpenAI denied the claim, with cofounder Greg Brockman calling the post "fake news" on X and a company spokesperson stating, "Totally false! Not OpenAI, not connected to us at all. Fake news." The Reddit post asserted OpenAI aired a Codex ad instead. OpenAI is developing AI devices and has recruited former Apple design chief Jony Ive, whose hardware startup was acquired for about $6.5 billion, and Ive projected a device within two years.
Read at Business Insider
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